Whether your business is a giant corporation or simply an infant firm, due to the advancement in technology, having an application is just as important as having an online presence on the internet. Whether it’s to keep up with trends or to simply just aid certain marketing process, an application can prove to be very important tools for businesses operating in a highly competitive environment. Here are seven reasons why your business should have an app.
1. Increasing customer engagement
Online applications hold great potential when it comes to increasing consumer engagement, since the internet has already taken over the public as well as the private sphere, the wide variety of features present in applications can be used to increase consumer engagement, such as e-commerce transactions, providing valuable announcement to customers through the application, deployment of loyalty cards, etc. Small engagements like these may keep the customers coming back for more.
2. Stand out from competitors
While it may be true that technology is taking over the business world, however, not all business are in the grasp of the idea of investing in an application. This could be a valuable platform to exploit the market in new ways, especially if the industry your business is operating in is not technology oriented. This forward thinking approach may incline new customers to explore what the business has to offer, further adding in sales.
3. Consumer loyalty
As everyone is aware of the growing popularity when it comes to cell phone applications, this could be the perfect platform to achieve consumer loyalty. Recent stats show that in 2014, 36% of smartphones and 45% of tablet users had purchased at least one app for their device. With a direct and effective two-way communication with customers, you’re bound to catch the audience’s attention. And if you’re good at selling the benefits of purchasing items or services from your business, you’re likely to come across a few loyal customers and with the time that the number of loyal customers will be expected to grow. Because let’s face it, billboards, advertisements, etc. may very well catch the audience’s attention, but the mobile application is what might help the business to keep those consumers.
4. Partnering with other businesses
Integration is very common in the business world, but what will make that integration progress smoothly would be the inclusion of cell phone applications. If both the businesses are part of an application where the views or engagement of customers is relatively measurable, for instance, the number of likes on a Facebook page or the number of followers on an Instagram account, then that could be used to enhance the success of both the businesses, in cases like these, using the features or options available in those social media applications such as a tag or a shoutout could increase customer awareness to a great extend.
5. To boost sales
Many customers are prone to turning to businesses where convenience to customer is evident. In order for a business to increase sales through that segment of the market, different measures should be taken, one of which should be to invest in an application. Different retail applications such as CVS Caremark and Walgreens can be used to let customers access the business and make orders at the comfort of their own homes. This could boost up sales to a great extend.
6. To create awareness
According to a Gallup survey, 90% of the time spent by an average American is staunched towards application usage. This shows that a cell phone application could be the perfect tool to create awareness among customers. Adding in new features or simply devising marketing strategies like contests held online during public holidays through that application could draw the public’s attention towards your business. This could be very valuable to new businesses who aim to break into the market.
7. Collecting better analysis
Although most businesses still prefer market research the old fashioned way, a cell phone application may also hold great potential when it comes to analysis the demand trends along with the number of views as opposed to the number of sales. In certain cases, the analysis from cell phone applications may help the business much more as compared to field research. Different applications have been introduced in the app store for that very reason.
Therefore, cell phone applications may hold great benefits to different businesses operating in different industries.